Tuesday
Feb142012

Soul Kitchen

We just saw a movie, Soul Kitchen, about a Greek restaurateur in Hamburg, Germany. No, really. He is doing the cooking, preparing burgers and fries and all sorts of boring, tasteless fare, which has nothing to do with the vision he originally had for a soul food restaurant. So he decides to nab a fine chef who he has just seen fired from a posh restaurant. The new chef creates a menu that makes the Greek’s heart sing. The problem is that Soul Kitchen’s regulars like the Greek chef’s tasteless rubbish on the old menu. They revolt and the Greek has a tough choice. Does he fire the new chef and reinstate the greasy spoon swill to get them back or does he go with the new menu and hope to attract the kind of customer he really wants. He takes a leap of faith and backs the chef...which really means keeping faith with the vision that compelled him to open the restaurant in the first place. After a painful period where they lose all of the old clientele and the restaurant is losing money fast, the Greek brings in a soul band to play in the cavernous space. Then a dance school opens nearby with a steady flow of students coming in and hanging out. One thing leads to another and Soul Kitchen becomes a huge success. Why? Because the Greek let go of the safe choice that could never be anything more than mildly successful. A lot of organizations wrestle with the same dilemma: after drifting away from their original passion, do they keep offering the same old thing to the same old people because they’re doing okay, or do they embrace their pure vision with a riskier offering to new consumers? The choice is theirs, it may be yours, but life seems way too short to be trapped in mediocrity. If you believe in it…why not go for it.

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    Response: Izba Skarbowa

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