Stop me if you’ve heard this one

We all need to do a better job of telling our stories.

Not just for entertainment…but that’s not a bad reason.

Not just because it’s the best way for people to get you and remember you.

Not just because it makes our daily lives more human.

Not just to rise to be heard above the flood of data and branded fireworks.

We need to be better storytellers for all of these things.

And to truly build relationships.

To be our greatest selves.

It’s not complicated.

Think about it.

What do you want to share?

Why is it interesting to those you want to share it with?

What’s the lead or theme?

What’s the journey, with its dramatic conflicts and resolutions along the way?

For business, what problem does it solve?

Who are the heroes and the villains?

What’s the moral of the story?

Go ahead…thrill people.

Do it for you.

Do it for your team.

Do it for the idea you all just hatched.

Do it to build your community, whether business, social, cause-related, or all of the above.

Tell the story.

Tell it well.

Then listen to others tell their stories.

You’ll have a really good day.

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