Core Story

If everyone on your team were asked to send a Tweet about your brand to people who have never heard of it, would they know what to say? Would their answers be consistent? Would they make you beam with pride? If not, how can they communicate your offering, whether recruiting, in ads, marketing, pr or any other form of communication? After helping organizations communicate their offering and building brands for more than a quarter century it became clear that one of the most important things a client can do is establish a core story.