GoalView started as an offering from Learning Tools in Santa Rosa, California. It is innovative software that allows school districts to track the individual development of a student. At the time, they had an elegant solution but were struggling to get a critical mass of school districts to implement. We worked together to uncover the core story…that GoalView brought a community of people together to nurture a child’s development.


Brand identity, website, storybook and various marketing tools.


GoalView has now become a leader in the industry with implementation from many school districts across the country. Their success allowed the owners to sell the business to a large educational products corporation. Kirk Wilson, the primary founder, now brings people together globally through Mobility Without Borders, an organization that collects and distributes wheelchairs around the world, and World Teamwork, a way to get people to help each other in a thousand different ways.