The brand manager for Metabolife called in a bit of a panic. They were halfway into building a website based on the notion that it is the little things that make a big difference and they didn’t have a guiding light for project. We engaged their team in dialog about their effort and the hope to inspire women to commit to doing good deeds. The result was a core story that guided and inspired the project and made a clear connection between the good deeds website and their prime purpose of helping women lose weight. 


  • Core story


After our involvement, the Join Less Is More website was successfully launched. It has become a rallying point for women who want to get others to follow their lead with doing specific good deeds in the world.