Story

Taos Footwear was a fledgling brand without an established story. We crafted a core story based on their commitment to delivering the perfect balance of style and comfort with a backdrop of the nature, beauty and adventurous spirit of Taos, NM. Taos has grown to become a featured brand of The Walking Company and many other national and regional retailers, as well as boutiques and quality shoe stores across the USA, Canada and Australia. This is an ongoing project, building the mythology throughout the brand community via advertising, marketing and public relations campaigns.

Work

  • Establish the brand
  • Create packaging and retail display
  • Trade show brand environment
  • Web & Facebook presence
  • Sales rep resources
  • Brand tools for dealers

Impact

Taos Footwear has matured into a serious player in the footwear industry with the potential of reaching a tipping point in the coming seasons. The brand has become well established, the footwear continues to make inroads into people’s hearts and minds and the future looks very bright.