The Process

The key is creating meaningful dialog. We engage people charged with envisioning the brand and take them through a series of exercises to reveal their core story and how it applies to their strategic goals. The result is an agreed upon story that guides and inspires all brand communications. This includes:

  • Exploring brand mythology
  • Comparing this mythology to those of competitor brand
  • Charting a strategic brand community, with a focus on constituents’ wants/needs
  • Determining brand voice
  • Creating brand story filters
  • Prioritizing story elements

Applying brand story work to current and upcoming challenges